Buying Media for Health and Beauty Marketing

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR.

In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds of ads work for the female 30+ demographic, and what sorts of creatives will be approved both on an RTB and a managed platform.